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More Coffee Drinkers Than Ever Enjoy Newly Discovered Health Benefits; Caffe Sanora® a Cut Above with More Antioxidants than Green Tea

Austin, TX (PRWeb) January 31, 2007 -- Java lovers of America unite: American adults now drink almost as much coffee as soft drinks, according to the National Coffee Association. The trend is due partly to new research on the health benefits of coffee, as well as an abundance of new products. One of the hottest new healthy coffee products on the market is Caffe Sanora, http://www.caffesanora.com, a rich and robust organic gourmet coffee loaded with antioxidants - more than most green teas and significantly more than other coffees in its class. There's nothing added to give Caffe Sanora the antioxidant boost - a patented roasting process allows the beans to retain most of the antioxidants lost in traditional high-heat roasting.



One of the foremost experts on antioxidants agrees that Caffe Sanora's organic coffee is a cut above the rest. "While there is a lot of talk about the many newfound health benefits of coffee, and that coffee is a rich source of antioxidants, the fact is that traditional roasting methods destroy most of the antioxidants in the green, unroasted coffee bean," says Dr. Joe Vinson, PhD Chemist at The University of Scranton and an expert in the field of antioxidant research. "Caffe Sanora's patented Healthy Roast™ process actually retains most of these healthy compounds. In our laboratory testing, a cup of Caffe Sanora delivers all of the health benefits of coffee, plus the added bonus of being very high in antioxidants - higher than green tea in fact!"

Studies show that antioxidants help fight free radicals which break down the body's DNA and are believed to contribute to aging and many degenerative diseases. Unroasted (green) coffee beans are a rich source of beneficial antioxidants called polyphenols. Unfortunately, to make coffee, green beans must be roasted at high temperatures, which destroy most of the antioxidants. Utilizing the exclusive HealthyRoast Process™, a patented roasting method, Caffe Sanora retains more of these natural antioxidants in the final brewed cup than other premium Arabica bean coffee.
   
"There have been a number of studies published recently pointing to health benefits resulting from frequent coffee drinking. These benefits are due in large part to the antioxidants found in coffee. Now that Americans are learning coffee is not unhealthy, and since it's becoming known as a source of antioxidants, the all-important question - doesn't all coffee have antioxidants? - begins to surface," said Loretta Zapp, CEO of Caffe Sanora. "Yes, but Caffe Sanora has much more. Due to the HealthyRoast process, Caffe Sanora is able to preserve the naturally occurring antioxidants in its coffee beans delivering a solid serving of antioxidants in just one cup of coffee. Plus, it's organic* so coffee lovers need not worry about harmful chemicals or pesticides, and it tastes great! Professional tasters, or 'cuppers,' give Caffe Sanora very high marks."

Caffe Sanora is available in light, medium and dark roasts, in whole bean or ground (including espresso grind), and in both caffeinated and decaffeinated varieties. Pricing is consistent with other premium gourmet coffees. Caffe Sanora is available in select health food stores, conventional grocery stores, and via the company Web site www.caffesanora.com.

Caffe Sanora's organic gourmet antioxidant coffee products include:
- Caffe Sanora Organic Breakfast Blend
- Caffe Sanora Organic House Blend
- Caffe Sanora Organic Dark Roast
- Caffe Sanora Organic Espresso Roast
- Caffe Sanora Organic Decaf House Blend

For more information, please contact 1-512-732-8300 or visit www.caffesanora.com.

*according to independent Third Party USDA Certified Labs

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